I have been asked a lot today where the name Moe came from….
In high school, my best friend and I were attached at the hip. Her name was Lauren, nickname Loe. You see where this is going. So I was called Moe.
When I needed a name for the company, I didn’t want to be the typical fashionista that plastered her name all over her designs, so after months of deliberation, I went with Moe. I added the umlaut to make it “moee” as opposed to “mo.” A little more funky, feminine, something to make people take a second look.
And that’s the story!