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April 9th, 2008 No Comments

My girls looking hot at the Earnest Sewn event.

Everyone is going green these days, but I wonder how much the consumer considers the environment when purchasing clothes. With the popularity of H&M and Forever 21 that make clothes you can throw away after a season, are people truly concerned whether their cotton tee is woven from organically grown cotton? My guess is no.

But it’s the continued efforts of the labels to make eco-friendly products that will make people take notice. In a perfect world, there wouldn’t be a choice.