Kooba Spring 2009
Kooba has really evolved from their initial designs/concept.
As a handbag designer, as a designer in general, I can tell you that’s not an easy thing to do. Following trend and maintaining a look that people can distinguish as uniquely yours (without plastering a logo on the pieces) is challenging.
In my opinion, Kooba has not succeeded at both. They develop their collections according to the trend and create original concepts that are appealing to many women. But you can’t point out a Kooba bag in a crowd.
At the end of the day, all that matters is that in a competitive and over-saturated market, they have stayed original and afloat. Talk about a challenge.