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Because the Box is to Damn Crowded

January 13th, 2010 No Comments

Out of the Box

I designed this logo a while back and I feel it portrays everything I’m about. I also think it portrays exactly how every entrepreneur should think. I printed this out and taped it on my wall a long time ago. Whenever I’m brainstorming or working on ideas, I like to look at this picture and let my mind drift out of the box.

Most who know me know that I usually think waaayyy out of the box. Is it a gift or is it an ability developed through years of practice? I believe it is the latter. ANYONE can develop this skill! When I look at anything, whether it is an object or business, my mind is constantly deriving ways of how to improve that concept. And this is something I’ve practiced since I could use a pencil and paper.

Funny example of this is when I go out to a bar or club. Many misconstrue my quiet demeanor as not having a good time, when in fact my brain is actually working overtime…analyzing the flow of the business, the behavior of the cocktail servers, the POS systems, how they handle the cash, the layout of the club and how it could be improved, the music selection, the demographic stats of their customers…and so on. It can be quite enlightening when one stops, watches and learns from their surroundings. Of course, it’s nothing a few shots of tequila can’t remedy.

My point of the story is this…don’t go with the crowd…go away from it, go against it, go in circles around it…just don’t go with it! If you’d like to start a new venture similar to an already successful business model, don’t copy it, improve it! EVERYTHING can either be improved or broken down and simplified.

Case in point: Ebay is a monster in its industry. In fact, any auction site that tries to compete directly with Ebay loses. A few entrepreneurs recognized this and started analyzing Ebay. They realized that Ebay did not allow the sale of guns on their site. This spawned the creation of www.gunbroker.com. Within their first year of business, they were already doing $1 million per month in sales. And the site is not even designed that well.

These entrepreneurs recognized a niche that Ebay was ignoring, and they seized it. Find a niche and embrace it! This is the age of niches…the age of personal preferences and individual tastes. (That’s so going on my quote page!)

That is the kind of thinking that you must do if you want to succeed big! It may take a little while to hone your skills, but practice it everyday. Everything you look at, you should analyze and try to improve. Whether it is a business, a gadget or just an ordinary object. If some person out there could look at a fork and spoon and realize that putting them together would make him a millionaire (yes…I’m talking about the spork), just imagine what else could be done!