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Your friends are now your filter on the web!

April 26th, 2010 No Comments

If you missed Zuckerberg’s keynote at f8 yesterday, I highly recommend you watch it. But if for whatever reason you don’t, I’ll summarize the best part below.

You’ll notice right off Mark is wearing a hoodie to make the announcement (gotta love the balls on this guy), and he comes off a little nervous.  Can you imagine his audience, I would be shakin’ in my boots too!  But take the 10 minutes to watch his intro (there is some programmer mumbo jumbo to get through), but when he starts explaining exactly what Open Graph is and how to use it, you’ll realize how cool it is.

Basically, any website that puts in one of the new social plugins will be personalized for you instantly. When you visit, you’ll see what your friends have liked so you don’t have to surf around.

He uses CNN.com as an example.

When you go the CNN homepage, you see what ONLY YOUR FRIENDS have liked and commented on. (Bottom right corner: I liked a video in the health section and now my update is on the homepage.)

And when you visit other parts of the site and click articles specifically, you can see if any of your friends liked that article and how many other people did total.

For you to spread the word to your friends, all you have to do is click the little “Recommend” or “Like” button, and it will show up on your facebook feed and on the website.  Yes, it’s like digg, except you never have to leave CNN (which always bothered me about digg) and ONLY your friends will see your activity.

If your activity was seen by everyone on CNN, I think that would be a little invasive due to the content you’re commenting on (just like your mother always told you, “don’t talk to strangers about religion and politics.”), but since your “likes” are only visible to your friends, I look forward to participating.  (I wonder if other sites will implement the same policy…)

I see this as a great filtering system. So when you visit a site, you don’t have to search around for the good stuff, you can check out what your friends liked first, which is what we do in real life anyway.

Other sites facebook has partnered with already: Yelp! and Pandora.

You know, I always thought facebook would renovate their own interface before branching out, but this is so much better!

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