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My first banner ads

October 1st, 2010

Joel and I completed the banner ads for the Frankels yesterday.  I’ve obviously designed plenty of other things before – websites, purses, logos, the list goes on – but these are my first banner ads.

Composing a captivating banner is actually trickier than it sounds.  I think we did a good job making these.  Our goals were to create brand awareness, familiarity with the Frankels themselves and their achievements in building using a conservative but interesting aesthetic.

These three are up on CultureMap in Houston.

The last one is a little boring, but sometimes less bling is better and appeals more to the demo we are targeting.

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