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Six degrees of Kevin Bacon for the Twitterverse — Research.ly

December 15th, 2010 No Comments

There is no denying Twitter and Facebook have become an integral component in marketing campaigns.  With analytics, hashtags and Google alerts, companies can collect demographic data as to who, what, where, when, and why people are using their products and services.  With the launch of Research.ly that process just got a lot more efficient.

A new website from Jodee Rich, CEO of PeopleBrowser, and ex-CMO of Kodak Jeffrey Hayzlett, Research.ly allows you to collect analytics on your target nice in real-time.  They are the only company to have an index of every single tweet ever recorded!

They offer 3 keys services that will prove to be priceless for marketers:

1.     Instant Demographic Analytics

In one quick search you can uncover people who are talking about a particular interest and create a social graph that considers location, sentiment, gender, age, hashtags, links.

2. Degrees of Separation

Not only will you find out who is talking, but you can also see how they are connected, like LinkedIn.

3. Trending and Influencer Charts

See how topics and tweets go viral when any keyword is translated into analytics instantly.  In doing so, you will see who are the major influencers for particular products, brands, and demographics. You can use tweets going back as old as 30 days.

A few screen shots will give you an idea of what I’m talking about.

A more specific example might be helpful.  Let’s say Coke launches a new ad campaign during prime time TV hours and execs want to know what mothers in San Francisco are saying about it, they need only submit the info into Research.ly.  Or it could go the other way around.  Coke launches the new campaign and they realize that mothers in San Francisco have been the most receptive.

Because of the degree of intricacy of the data, the service is really only helpful for bigger brands.  According to execs at Research.ly, the Fortune 500 companies that have already signed up for the $99.00 per month service, they have seen success in filtering and targeting very specific demographics.

“ReSearch.ly is about mining that one-percent of gold in a universe of social media information,” says Jeffrey Hayzlett, former CMO of Kodak, author and marketing expert. “With ReSearch.ly, that gold is the priceless and relevant information marketers need.”

(Originally published on @HoustonSocial for The Houston Chronicle)

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