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Fashion bloggers are like moths?

February 1st, 2011 7 Comments

“[Fashion bloggers] don’t do much damage because they are like moths,” writes Franca Sozzana, the editor of Italian Vogue…on her blog!

She’s talking about bloggers sitting front row at New York, Paris, and Milan Fashion weeks.

This post comes even after spending a day with Bryan Boy.  The interview is written out in Italian so I have no idea how that turned out, but apparently he didn’t change her opinion of our flock.

If you’re unaware, editors CANNOT STAND bloggers stealing their thunder/front row seats.  And they are not shy about it.  I’ve been on the tail end of a death glare from Cathy Horn (who also pens the NYtimes fashion blog)….scary as sh!t!  (And very immature if you think about it.)

As a retired, bored, don’t-give-a-shit fashion blogger, I can tell you that even as the bloggers have gained street credibility because of their influence, the space is really over-saturated in fashion.  I was at the tents long before Tavi and Bryan Boy.  Three and a half years ago, it was really interesting to watch bloggers hit the scene. They were standing in the back scared to death when Julia and I knew full well we could post away from the empty front row seats.  Slowly but surely more came, built up their confidence, and climbed the ranks – or should I say descended from the nose-bleed seats.

Franca makes a good point that most don’t know a sequin from a button and just want to criticize what they don’t understand and a history they don’t care to learn.  But what she doesn’t dare realize is that mainstream consumers doesn’t care either.  In general people are critical of what they don’t know.  This translates in fashion to people being intimidated by the intricacies of design as an art, so they take on the “art is what you make of it” perspective.  For this very simply reason, people enjoy seeing pictures of the runway followed by a simple analysis that is easy to digest.

Everyone has a right to their opinion.  There is no right or wrong.  We have the freedom to write, say, scream it wherever we want.  Even in the world of fashion.  Gotta a lot of love and respect for you Franca, Cathy, Linda, Anna.  On many levels, I agree with you. But there is no way you can stop this freight train.

Looking for a second opinion, check out Refinery29’s take on it.

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  • Heidi

    There are fashion bloggers, and then there are people like you and Julia crashing front rows. HUGE difference. Blurry iPhone pictures and live webcams that don’t work half the time does not a fashion blogger make. You could take a lesson or two from bloggers like Tavi, Bryan Boy and Jane Aldridge. Or are you still bitter and licking your wounds from not being invited back to the tents? Please stop acting like you were there first or you were the first person to do live streaming…. your petty bitterness and thinly veiled jealousy is embarrassing and pathetic.

    • Yeah, I hear bitterness in this post too. Maybe I am….but that’s not really how I feel about this issue.

      I actually do agree with Franca and the rest of them. The internet has changed the game. But! I think there is room for everyone out there. Many people do appreciate the history and art to fashion while others see it with a more leisurely eye. They aren’t mutually exclusive.

  • Heidi

    I agree, there is room for everyone out there, but there are only a certain number of front row seats. If I were a fashion designer or show producer, I’d be live streaming the shows on my own, instead of relying on bloggers to do it. And just because someone has a more leisurely view towards high fashion, doesn’t mean they want leisurely coverage of it – know what I mean? I don’t care that much about fashion, but I’m still sticking with the blog heavyweights who know their stuff – the ones who live, breathe and wear the designers they are covering – not the ones who are clearly poseurs. Which, sorry Mary, you came off as a total poseur during all of your years of fashion week coverage. It was insulting to your readers to think they would be impressed by a blurry picture you shot from front row, more just to prove you were there than anything else.

    • We ONLY sat in the seats that were vacant, we never took anyone’s seat. So either we sat there or another “poseur” did.

      Designers should livestream their own collections. The purpose of my stream was not just to get the shows, but to show everyone what really goes on in the tents during the downtime, backstage, in the lounges. Other people turn their cameras off in between and never show what’s really going on. I kept it going so you could see the set up and expose the reality of it all. Thus far, I have been the only one to that.

      As far as blurry pictures go, I’m sure you see a lot more of them out there now on the blogs. Before streaming it was the only way to upload in real time. I was new to the scene and just trying to offer something different. Everyone else was posting professional shots with a write-up, you could get that anywhere.

      I’ll be the first to admit that in the beginning I was trying to fake it to make it. I was passionate about fashion and the shows. So when I got my bearings and I took on what I thought was a great angle – the livestream.

  • donya

    “in the beginning?” mary you’re not even 30 yet. why are you adopting the posture of someone way experienced and been-there-done-that? you’ve never worked officially in fashion ever to “look back” like that. be real. you’ve gone to fashion week, what, 3 years?

    • In the beginning of bloggers attending fashion week.

      I had my own label for three years. Although it was small, I sold in Bloomingdales and some highly-respected boutiques. Unless you know my life, you have no idea what I know or don’t know about anything.

      Your critical tone is disrespectful and unnecessary. I am more than happy to answer your questions. But it seems you have a problem with my perspective. If that’s the case, then don’t read the blog.

  • donya

    Interesting, why lash out at me and my tone? The commenter above, who are practically kissing up to, was far harsher.