“[Fashion bloggers] don’t do much damage because they are like moths,” writes Franca Sozzana, the editor of Italian Vogue…on her blog!
She’s talking about bloggers sitting front row at New York, Paris, and Milan Fashion weeks.
This post comes even after spending a day with Bryan Boy. The interview is written out in Italian so I have no idea how that turned out, but apparently he didn’t change her opinion of our flock.
If you’re unaware, editors CANNOT STAND bloggers stealing their thunder/front row seats. And they are not shy about it. I’ve been on the tail end of a death glare from Cathy Horn (who also pens the NYtimes fashion blog)….scary as sh!t! (And very immature if you think about it.)
As a retired, bored, don’t-give-a-shit fashion blogger, I can tell you that even as the bloggers have gained street credibility because of their influence, the space is really over-saturated in fashion. I was at the tents long before Tavi and Bryan Boy. Three and a half years ago, it was really interesting to watch bloggers hit the scene. They were standing in the back scared to death when Julia and I knew full well we could post away from the empty front row seats. Slowly but surely more came, built up their confidence, and climbed the ranks – or should I say descended from the nose-bleed seats.
Franca makes a good point that most don’t know a sequin from a button and just want to criticize what they don’t understand and a history they don’t care to learn. But what she doesn’t dare realize is that mainstream consumers doesn’t care either. In general people are critical of what they don’t know. This translates in fashion to people being intimidated by the intricacies of design as an art, so they take on the “art is what you make of it” perspective. For this very simply reason, people enjoy seeing pictures of the runway followed by a simple analysis that is easy to digest.
Everyone has a right to their opinion. There is no right or wrong. We have the freedom to write, say, scream it wherever we want. Even in the world of fashion. Gotta a lot of love and respect for you Franca, Cathy, Linda, Anna. On many levels, I agree with you. But there is no way you can stop this freight train.
Looking for a second opinion, check out Refinery29’s take on it.Tweet this!