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The New York Times wants to keep our attention!

March 9th, 2011 No Comments

Did you do a double take when you saw The New York Times Magazine in last weekend’s Sunday edition?  They said they revamped the mag  to be more “alive and dynamic” as an attempt to keep our attention amidst the digital revolution of journalism.  The cover is pretty old school in comparison to the previous one, but I like the change.  The throwback look serves as a reminder I’m reading a real paper. There a new additions to the content as well.   In my option they did a great job!  I’m biased because The Times is one of my favorite publications of all time, but there’s a reason for that.  The writers have the ability to pull you in deeper into their articles with every word.  We could say, with that kind of talent, the layout shouldn’t matter, but I suppose it does.

The mag also launched a new blog called The 6th Floor.  Named after their location in The Times building, the blog has a catchy tag line “Eavesdropping on The NY Times.” Unfortunately the inside scoop on what goes on inside their four walls is not what they post.  It’s a space for their staff members to “share ideas and opinions.” Although the content is edgy, the voice of the blog is still conservative.  I’m hoping the writers grow to use a more conversational tone and actually let us into their world as employees for The Times.

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