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Paying my bills led me to repurpose my skills

September 13th, 2011 3 Comments

It’s no secret MTM hasn’t been generating any revenue lately, so obviously I’ve had to find an alternative form of income.

When I realized the lack of familiarity Houstonians have with the different forms of social media, I decided to start training small businesses in the basics and then building a strategy for them. My main goals being to educate them and generate more business. I teach them how to post potent content on their own so they can create a persona for their brand and execute the strategies independently. After 3 months, they no longer need me and I can move on.

Don’t get me wrong, some Houstonians are very savvy in the digital space, but most are confused as to why, and how, and what it all means.

Over the past year I’ve worked with all different kinds of businesses which keeps me excited and challenged. I mostly work directly with the president or marketing manager. Sometimes I get a chance to train their team so everyone can contribute. Above is a snapshot of my training last weekend. These women came in with so many questions and left eager to get started.

The hardest part for me in this service has been convincing people of the power of social media. I don’t pitch companies who don’t approach me, so they already have an idea it’s important. But I think when I tell they they can do it on their own, they feel overwhelmed. Many just want to pay me to do it so they can go on about their regular schedule. The funny part is that they already employ a PR firm who should be managing their social media, but the PR people here are still clueless about captivating and engaging with people.

Anyway, that’s just an update. Several of you have asked what I’ve been up to so I thought it was time to fill you in.

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  • Great reading on not only the importance of social media but how important it is to make it personal!

    http://www.businessinsider.com/exclusive-pinkberry-director-of-digital-pamela-naumes-2011-9

  • Freddy Goerges

    Social media is about engaging your customers, it is a great tool for customer service and monitoring what is being said about your company…. Controlling the conversation….

    But at the end of the day it is about clicks, visits and purchase /revenue

  • ssharma

    sorry to hear the lack of revenue for MTM.
    Would love to show you some techiques to better manage your finances, and generate tax free dividends via Fixed Income Electronic Trading. Trading is just like shopping. Buying your favorite Stock or Bond when its on sale, and reselling it at a higher price, because someone else wants it.