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The new @CharityWater campaign is brilliant!

November 16th, 2011 No Comments


Last week I learned about Charity Water’s new campaign WaterForward with an alert in my facebook inbox from Matt Oliver, one of my dear friends in NYC. He had paid for me to get involved and would like me to “pay it forward” and help end the world’s water crisis.

The social media campaign is really brilliant to raise $1 billion dollars. Basically, a friend pays for you to be in the WaterForward book and you are to pay it forward to as many friends as you can/want for the price of $10 each.  So if the 1 billion people involved in social media simply pay it forward to 1 person, you’ve got $1B to bring clean water to people who don’t have it.

I added my own strategy and paid it forward to friends with a large twitter following so they could expand the reach of the campaign.

Watch the video for more details and start your own Pay-It-Forward chain on the WaterForward site.  This is a great cause everyone can afford to support.  If you’re questioning it…consider how many glasses or bottles of clean water you drink and rinse with everyday.

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