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YSL’s new SoHo “boutique”

June 11th, 2013 No Comments


Last week YSL opened the doors to its new block wide boutique on Green Street in SoHo.  Unfortunately I rolled up to inspect the space after it closed, but my instincts tell me we’re not missing anything.

The walls are lined with bags we’ve seen.  There isn’t a big selection of clothing…. And don’t get me started on their shoes and bags. Both have gone the way of closet “staples” instead of jaw-droppers.  I used to wear new YSL pieces with pride, now I don’t really consider the brand much anymore.

After Stefano Pilati was fired as creative director (and soon found a home at Zegna), Heidi Slimane was promoted to the position.  The fact that he was previously the head of menswear doesn’t give me hope he’ll bring glamour back to the brand.

We shall see my fashionista friends…

Next time you’re in SoHo I would think the new Kirna Zabete that every press outlet is raving about would be a better destination for you.


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