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Has Tom Ford hit the metrosexual man on the head? Or slapped him in the face?

November 19th, 2013 No Comments

TOM FORD for Men Skincare

My favorite fashion bad boy launched a line of skincare AND cosmetics for men this week.  He says:

“Fine grooming starts with the habit of looking closely at your face. Learn to see what your skin needs. Is it dry? Oily? Depleted and stressed? Take care of that with a few quick steps, then camouflage any imperfections. And, if you need it, use a bronzer to add a natural tint of color. These are things most men could easily do, but don’t.” —Tom Ford 

Easy is an interesting choice of words, don’t you think?

Most men I know don’t know the first thing about what their skin needs, let alone what to buy for it.  It seems like Mr. Ford is not only acknowledging that, but he’s criticizing the current state of skincare for men.  The products they’re using aren’t “[counteracting] the visible effects of fatigue that the modern man’s lifestyle of travel, late nights and outdoor sports has on the skin.”

Soon to be sold at Neiman Marcus, TOM FORD for Men Skincare with “anti-irritant properties” smooths out the wear and tear from late nights in St. Tropez, skiing in Aspen, and yachting the Virgin Islands. And the unassuming jet setter need not pick between products, simply buy one of each.  Brilliant!  If he can afford it.  Considering that a TF lipstick is $50, you shouldn’t be surprised a magic man concealer stick is $48.  (Men know they could simply get one from a women’s line for cheaper right…)

TOM FORD for Men Skincare

I can’t decide if I’m kidding or not.  As a girl who appreciates an older man for his looks, maturity, and metrosexual tendencies, I support TF in his concern for rejuvenating hygiene.  I’ll even go so far as to not cringe at the thought of a man wearing canceler.  But bronzer just goes to far, in my opinion.  Men don’t need makeup.  You’re handsome, just as you are.  You tell women this all the time.

There’s one more stroke of genius here.  Unlike most women’t products, TF Beauty NEVER claims the products are anti-aging!  In other words, we’re not dealing with your wrinkles.  Those life lessons are for keeps.  (You’ll still need botox for that.)

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