Take advantage
of my archives!

Visit my hangouts in:

Brands I've
Loved Forever

Repost App now allows you to switch to multiple Instagram accounts

May 7th, 2014 No Comments

Repost Instagram app

 

Switching back and forth between Instagram accounts is a HUGE pain in the butt.  My first thought was that we should  file this issue under #WorkingGirlProblems (people who post for themselves and their small business or clients).  Then it occurred to me, the ability to motor multiple accounts would be useful for parents with young children. When you follow your kids you can see what they post but not who they follow.  With this app, you can jump to their account and see the feed of images they are viewing posted by other people.

Whatever your need to switch, you can now do it with “Repost for Instagram,” not to be confused with InstaRepost or many other competitors.  Hallelujah!

To my knowledge, Repost is the only app that allows you make the switch without having to log in and out.

Red Cactus, the company that produces this app, also makes a few others that I like: InstaQuote and PicFlow.

 

Tweet this!Tweet this!

What I do for a living: Social Media Training – It’s a tough sell

April 10th, 2013 No Comments

Entreprenuer magazine content marketing

A lot of you write and ask what I do for a living because obviously blogging doesn’t pay the bills (for me, anymore).  So I have become a “digital media consultant.”  People come to me and say, “I want to use social media to expand my business and make more money.”   I say, “Ok, let’s see what you’ve got right now.”  After a brief assessment of their current brand, website, etc, I see that most of what they have is not up to current market standards.  I then write a proposal on how we can get them there and work with my resources to do so.

Now comes the social media part.  Most companies outsource their efforts to their PR firms who claim to be able to create the content for them.  But, what they actually do is turn on a facebook page and then load it with marketing pitches in hope you’ll click.  You know what I’m talking about.  It’s annoying and it doesn’t usually work.  So what I do is TRAIN a company’s staff to create and manage the content in-house.  I’ve developed a 3 month training program to do so.  In this time, the staff learns their role, I learn their business and am able to set up strategies to make their efforts efficient, effective, and sometimes even fun.  I want them to enjoy it, otherwise they won’t do it.

This training program, which involves a manual and many hours of hand-holding, is totally unique to my business and has proven to be successful!

All of that being said, it’s still a hard sell because people don’t WANT to use social media because they don’t want to tweet about their lunch amongst many other excuses.  So, they come to me, ask for my help, claim they don’t have a social media budget but can pay something, and then opt to pay an agency simply because they don’t want to/have time to/like to do it.

Thankfully, I do all of the rest of the work: web design, programming, branding, marketing, video production, etc, so I can still pay my rent!

Anyway, that’s an answer and a little insight.

The bottom line is:

SOCIAL MEDIA IS MOST EFFECTIVE WHEN THE CONTENT IS PRODUCED BY THE BRAND. 

And I’m not the only one who knows it.

Entreprenuer magazine content marketing 2

 

(Exerpts from Entreprenuer Start-Ups magazine, April 2013, read the whole article here.)

Tweet this!Tweet this!

Birthday Balloon Countdown

April 3rd, 2013 No Comments

 

Birthday Ballon Countdown

My friend Georgina posted this on her instagram.  What a cute idea to celebrate Charlotte’s 6th birthday.  (I can’t believe she’s 6 already!)

For more great mommy ideas, follow G on all social platforms – twitter, instagram, tumblr, Pinterst – @GeorgieGirlNYC.

Tweet this!Tweet this!

Instagram is now available for your Android phone

April 4th, 2012 No Comments

Ok you crazy Android users, welcome to the world of photo fun that is Instagram!

I’m willing to bet that most of you who have iPhones already have the app, but just in case, I’ll explain it for everyone here.

Instagram is quick and easy photo editing and sharing app.  Here’s how it works:

  1. Snap a pic or choose one from your library.
  2. Size and crop the pic to fit the square.
  3. Play with the filters at the bottom of the screen until you find one you like.
  4. Add a border, contrast, and focus if you want.
  5. Write a clever comment and enable geo-tag to share the location so people can see where you are on a map (great for restaurant sharing).
  6. Distribute to Facebook, Twitter, Tumblr, Fouresquare, or all of them at one time.
  7. Scroll through cool photos from people you follow.

You’ve seen tons of photos I’ve used instagram to enhance. It’s kind of addictive actually. Plus, I love how I can shoot the pic to all of my platforms instantly.

Try it out, the app is free, and follow me – Mary Rambin of course.

 

Tweet this!Tweet this!

Good morning color and commentary

February 27th, 2012 No Comments

Instead of a cup of coffee, I’m waking up this morning with a pop of color from Erdem’s Spring 2012 collection.  LOVE the pattern. Thanks to Neimans’ “new” tumblr?  I’m not sure if it’s new, but I discovered it this morning via their twitter.  It’s pleasant, nothing revolutionary.

Speaking of tumblr, I don’t go to my dashboard as much anymore.  From the countless articles, Pinterest seems to have stolen the social spotlight these days (despite David Karp, tumblr founder, on the cover of Fast Company this month).  I pin on my 7 boards every once in a while.  But, I’m committing to using it more, if only to find new recipes which seems to be the activity all the rage from the women I follow on Twitter.

Did anyone find the Oscars as uneventful I as did?  I’m even bored by the dresses.  I swear J Lo wears the same dress – absolutely the same hairdo – to every award show.  Thankfully Gweneth was there to save us with her refined and simple elegance.  Those mermaid cotton candy dresses even had my sugar tooth throbbing in pain.

I am happy for The Artist, such a brilliant piece of work.  Now we know that excellence will trump celebrity, even if he is George Clooney.

Ok, I’m about to make a little video to say hello again. Just let me get out of my pj’s and I’ll meet you back here in an hour or so.

 

Tweet this!Tweet this!

Seek answers on social media networks and ye shall probably find a good one.

November 9th, 2011 No Comments

Yesterday I tweeted and posted on Facebook (simultaneously using Tweetdeck), “how do I compress a PDF file?”  and within minutes the answers were flooding in on Twitter and Facebook.  First of all, it’s really nice to have such helpful followers and friends. What’s interesting is that they all had different methods.

To address my own question, Dropbox is the obvious method for me because I store ALL of my files in my Dropbox.  However, I have found people don’t like opening links to access information.  (This is how I work too.) In my situation yesterday morning, it was imperative the recipient see the PDF powerpoint file, and I wasn’t positive he would take the time to open the file if it wasn’t readily available.

Other solutions people suggested to reduce the size of file compromised the images.  Thankfully, my friend Steve hopped on the case immediately and solved my problem without me having to fuss with it anymore.  I’m not sure how he did it, and I didn’t care with a deadline looming.  What was nice, and what the point of this post is, if you ask your friends and followers for help, someone will gladly lend a hand if they can.

With over 4,000 followers and 2,000 friends, my pool of resources is bigger than most.  But if you only have a few, that means they truly care about you so you’re probably more likely to get an answer.

Don’t sweat the small stuff, just tweet for help! Thanks to all of my people who responded!

 

Tweet this!Tweet this!

Are you into “pinning” your favorite things?

October 26th, 2011 No Comments

Over the last month I’ve gotten a ton of email alerts that people have started following me on Pintrest.  Most of these are friends and clients I know who I would never guess to be active on a new social network.  (“Facebook is enough for me.” You know them.)  In the past they’ve scoffed at blogging and took no interest in tumblr or instagram.  So I’m curious as to why they have signed up for Pintrest….

A quick breakdown for those of you who are unfamiliar with these social networks:

  • Tumblr – Blogging platform that allows you to post easily and follow all of your favorite blogs on one “dashboard” feed (like facebook) so you don’t have to go to each blog separately. Content is pictures and witty short text from real people, news sources, celebs, restaurants, and magazines.

  • Instagram – Photo app that enhances pictures with filters and posts to a feed.  You can “like” and comment on people you follow.

  • Pintrest – It’s like ripping out an article and putting it on a bulletin board to use later.  You pin a pic with link to the source on your different themed boards.  Follow other people’s boards that will feed to your main board.

I believe people like Pintrest because they don’t feel pressured to create original content or add their own photos.  Pintrest is purely a reblogging platform.  The truth is that you don’t HAVE TO POST anything to tumblr or instagram to follow people and read their content.

Personally I’m a fan of tumblr because I like the quality and variety of content mixed with life stories.  Instagram is a great place to play with pics, but I don’t check my feed often.  Both of these have become wildly popular.

Today I spent an hour updating my Pin Boards, but it’s just not my thing.  I distribute my content to a lot of networks facebook, twitter, LinkedIn, and tumblr so you can read it easily on the platform you prefer.

The links above are to my pages if you’d like to check out each and follow me there.

Tweet this!Tweet this!

Paying my bills led me to repurpose my skills

September 13th, 2011 3 Comments

It’s no secret MTM hasn’t been generating any revenue lately, so obviously I’ve had to find an alternative form of income.

When I realized the lack of familiarity Houstonians have with the different forms of social media, I decided to start training small businesses in the basics and then building a strategy for them. My main goals being to educate them and generate more business. I teach them how to post potent content on their own so they can create a persona for their brand and execute the strategies independently. After 3 months, they no longer need me and I can move on.

Don’t get me wrong, some Houstonians are very savvy in the digital space, but most are confused as to why, and how, and what it all means.

Over the past year I’ve worked with all different kinds of businesses which keeps me excited and challenged. I mostly work directly with the president or marketing manager. Sometimes I get a chance to train their team so everyone can contribute. Above is a snapshot of my training last weekend. These women came in with so many questions and left eager to get started.

The hardest part for me in this service has been convincing people of the power of social media. I don’t pitch companies who don’t approach me, so they already have an idea it’s important. But I think when I tell they they can do it on their own, they feel overwhelmed. Many just want to pay me to do it so they can go on about their regular schedule. The funny part is that they already employ a PR firm who should be managing their social media, but the PR people here are still clueless about captivating and engaging with people.

Anyway, that’s just an update. Several of you have asked what I’ve been up to so I thought it was time to fill you in.

Tweet this!Tweet this!