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Create a website as your resume in ONE CLICK: Strikingly

June 3rd, 2015 No Comments

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I wouldn’t believe it unless I had done it myself, but you can seriously create a website that will serve as your resume in ONE CLICK with Strikingly.  And, it looks AWESOME!

Strikingly pulls the content from your LinkedIn Profile, loads it into a single-page template, and incorporates sleek design elements with background images from their library. I’ve tried it (see my site here), and yes it’s that easy.

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Not only does your site look good online, it’s also responsive to mobile devices. In other words,  you don’t need to hassle with creating a resume in Word anymore.

Founder and creator David Chen set his goal to give anyone the capability to build a website in 10 minutes or less. In my experience with the Strikingly dashboard and user-friendly interface. That is absolutely true, but it was so easy to make changes, add new content, rearrange the flow, and edit photos, I spent an hour having fun playing with the features!

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(Click the image to enlarge)

The cost of the site is $0 if you use their Strikingly domain. YourName.Strikingly.com. Should you want to use a custom domain, you’re looking at $96/year that includes email service and the ability to build another website. The Pro version ($192/year) gives you three sites, access to the app store, embedding capabilities, and other features worthy of the cost.

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Strikingly isn’t just for resumes. The platform can also be the foundation for your company website and serve you analytics. Coupled with the fact that it’s also mobile-optimized makes Strikingly the perfect solution for businesses that can’t afford web development.

Go to Strikingly.com to create your online resume now. Then offer up a note of thanks to their team on Facebook. Trust me when I tell you, they will love to hear from you!

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Repost App now allows you to switch to multiple Instagram accounts

May 7th, 2014 No Comments

Repost Instagram app

 

Switching back and forth between Instagram accounts is a HUGE pain in the butt.  My first thought was that we should  file this issue under #WorkingGirlProblems (people who post for themselves and their small business or clients).  Then it occurred to me, the ability to motor multiple accounts would be useful for parents with young children. When you follow your kids you can see what they post but not who they follow.  With this app, you can jump to their account and see the feed of images they are viewing posted by other people.

Whatever your need to switch, you can now do it with “Repost for Instagram,” not to be confused with InstaRepost or many other competitors.  Hallelujah!

To my knowledge, Repost is the only app that allows you make the switch without having to log in and out.

Red Cactus, the company that produces this app, also makes a few others that I like: InstaQuote and PicFlow.

 

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How does the brew affect your brain?

October 2nd, 2013 No Comments

Via Fast Company 

Created by I Love Coffee, a blog for…well, you know :)

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What I do for a living: Social Media Training – It’s a tough sell

April 10th, 2013 No Comments

Entreprenuer magazine content marketing

A lot of you write and ask what I do for a living because obviously blogging doesn’t pay the bills (for me, anymore).  So I have become a “digital media consultant.”  People come to me and say, “I want to use social media to expand my business and make more money.”   I say, “Ok, let’s see what you’ve got right now.”  After a brief assessment of their current brand, website, etc, I see that most of what they have is not up to current market standards.  I then write a proposal on how we can get them there and work with my resources to do so.

Now comes the social media part.  Most companies outsource their efforts to their PR firms who claim to be able to create the content for them.  But, what they actually do is turn on a facebook page and then load it with marketing pitches in hope you’ll click.  You know what I’m talking about.  It’s annoying and it doesn’t usually work.  So what I do is TRAIN a company’s staff to create and manage the content in-house.  I’ve developed a 3 month training program to do so.  In this time, the staff learns their role, I learn their business and am able to set up strategies to make their efforts efficient, effective, and sometimes even fun.  I want them to enjoy it, otherwise they won’t do it.

This training program, which involves a manual and many hours of hand-holding, is totally unique to my business and has proven to be successful!

All of that being said, it’s still a hard sell because people don’t WANT to use social media because they don’t want to tweet about their lunch amongst many other excuses.  So, they come to me, ask for my help, claim they don’t have a social media budget but can pay something, and then opt to pay an agency simply because they don’t want to/have time to/like to do it.

Thankfully, I do all of the rest of the work: web design, programming, branding, marketing, video production, etc, so I can still pay my rent!

Anyway, that’s an answer and a little insight.

The bottom line is:

SOCIAL MEDIA IS MOST EFFECTIVE WHEN THE CONTENT IS PRODUCED BY THE BRAND. 

And I’m not the only one who knows it.

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(Exerpts from Entreprenuer Start-Ups magazine, April 2013, read the whole article here.)

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How to dress for a business conference

March 26th, 2013 4 Comments

Mary Rambin at NAIAS

I know this doesn’t sound like the most thrilling fashion post, but I hope you find it helpful!

When you go to a conference and meet hundreds of people, what’s the most important thing you want to get out of it?  That people remember YOU and YOUR business.  So, you have to distinguish yourself!  Since they are meeting you in person, the way that you appear and act can be a huge factor for you.  You should look professional and memorable.

Here are some tips to putting together an outfit that’s memorable and comfortable.  The photos are from my trip to the North American International Auto Show I attended in January as a brand ambassador for Jeep.  Somehow I end up at male-centeric conferences (cars, tech, etc), so being a woman usually works to my advantage on the memorable factor :)

Mary Rambin meets general manager of Jeep

1.  PICK A COLOR.  Do not wear black!  Everyone else will be wearing black so pick something bright to pop out of the crowd.  And that does NOT mean a colorful shirt under a black suit!

2.  WEAR FLATTERING PANTS.  Skirts are a hassle and full-leg pants make you frumpy. Opt for a straight or skinny leg.

3.  CHOOSE COMFORTABLE SHOES.  Most people aren’t going to a conference for the style and won’t be giving you a full once over.  Plus, if you’re feet hurt, you’ll be grouchy and a bad attitude won’t win over anyone.

4.  PULL YOUR HAIR BACK.  Wearing your hair down is pretty, but it also gives you the opportunity to fidget with it during a conversation.  Talk about distracting!  Pull it back so you don’t have to worry about it.

5.  KEEP MAKEUP AND ACCESSORIES MINIMAL.  Unless you’re in a room of fashionistas, keep the bling to a minimum and the makeup au natural.  Men get scared by all the action! Add a pop of color with a berry lipstick and/or in one accessory (necklace OR earrings).

6.  CARRY A UTILITY BAG.  Digging around in a purse (or tote!), you appear unorganized.  People also don’t like to wait for you to get to the bottom of the bag to find your business cards.  There are cute briefcase bags out there, so always be on the lookout for one you love.  Another tip: always keep a Moleskin journal inside so you can take notes on a moment’s notice.

7.  SMILE.  People look so serious at these shows.  A smile will absolutely make you stand out.

Now here’s the part I hate to hear.  My father harps on it all the time and I just can’t stand that he’s right….

No matter what you do, you should have your picture on your business card.  After meeting a hundred people, it’s almost impossible to pair a business card with a face, so make it easy on them by having a photo reference.  I think the whole concept sounds terribly cheesy, but it’s also effective.  Remember, sales, not pride, increases your revenue.

My Conference Head To Toes

Photo 1:

Photo 2:

  • Blouse from Labels
  • Gap jeans
  • Miguel Ases earrings
  • Vera Wang flats
  • Not pictured: camel cashmere cardigan/wrap

 

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Why not get paid during maternity leave in the US? Sign the government petition, deadline today.

February 27th, 2013 No Comments

Maternity leave statistics

 

Click here to sign the petition that expires today if you believe women on maternity leave should get paid during their absence.

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Get LinkedIn to your contacts in one quick click

January 16th, 2013 No Comments

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I don’t know about you, but I’m not an avid LinkedIn user. It’s not until I need introductions on the work front that I login to find connected resources.

The problem has been that I haven’t taken the time to link myself to the people I know so it’s harder to get their recommendations.

LinkedIn has added a new feature on their mobile apps to solve this problem within minutes. Now you can ask the app to scrub your contacts and find their profiles on LinkedIn. In one click, you can then send them an invite!

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Business Cards for Mommies – Great Idea!

June 20th, 2012 No Comments

The other day I ran into my neighbor and asked to exchange info to keep in touch.  With a giggle, she reached into her purse and pulled out her “Mommy Card.”  She explained that her friend had given them to her as a gift.  Every time she uses them she says, “I become more comfortable with it.  It makes so much sense.  I would have never done it for myself, and I’m so happy to have them.”

The next day, I saw her mommy card on my desk and wrote her an email, something I probably would have forgotten to do if I had just put her info in my phone.

You can get them printed anywhere.  I quickly made this one on VistaPrint, but I wasn’t a fan of their design selections.  If you want something super cute, I would go to Paper Source, Kate’s Paperie (in Soho) or a stationary store.

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