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Finally a man who understands

May 25th, 2011 No Comments


Not only does a very influential and successful man understand the importance of fabulous shoes, but he also answers tweets instantly!

Click here for more wisdom from John Battelle.

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I am loving @FastCompany these days!

May 11th, 2011 No Comments

Catchy tweets about interesting topics. And most importantly, when you click through, the article is poignant.

Rock on FC!

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What are your favorite stores to follow on @twitter?

March 29th, 2011 No Comments

In my opinion Bergdorf Goodman (@Bergdorfs) has the best twitter in the fashion biz.  Cameron Hodge, their social media manager, offers the behind the scenes scoop, photos, and most importantly a personality for the store.  She talks about late night hours, lunch breaks, current projects, obsessions, personal feelings, etc.  The store becomes a person, quite the fashionista in fact, on twitter. I don’t know her personally, but from reading BG’s updates, I like her!  And with the popularity of their twitter, I can only imagine she now has access to anything and everything going on in the industry.  Lucky girl!!! 

Who else are you loving right now on twitter?  What stores are fun to follow and why? I’ll expand the question – include designers and fashion mags too!  Post your favorites below and I’ll updat this post later with a list.

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Six degrees of Kevin Bacon for the Twitterverse — Research.ly

December 15th, 2010 No Comments

There is no denying Twitter and Facebook have become an integral component in marketing campaigns.  With analytics, hashtags and Google alerts, companies can collect demographic data as to who, what, where, when, and why people are using their products and services.  With the launch of Research.ly that process just got a lot more efficient.

A new website from Jodee Rich, CEO of PeopleBrowser, and ex-CMO of Kodak Jeffrey Hayzlett, Research.ly allows you to collect analytics on your target nice in real-time.  They are the only company to have an index of every single tweet ever recorded!

They offer 3 keys services that will prove to be priceless for marketers:

1.     Instant Demographic Analytics

In one quick search you can uncover people who are talking about a particular interest and create a social graph that considers location, sentiment, gender, age, hashtags, links.

2. Degrees of Separation

Not only will you find out who is talking, but you can also see how they are connected, like LinkedIn.

3. Trending and Influencer Charts

See how topics and tweets go viral when any keyword is translated into analytics instantly.  In doing so, you will see who are the major influencers for particular products, brands, and demographics. You can use tweets going back as old as 30 days.

A few screen shots will give you an idea of what I’m talking about.

A more specific example might be helpful.  Let’s say Coke launches a new ad campaign during prime time TV hours and execs want to know what mothers in San Francisco are saying about it, they need only submit the info into Research.ly.  Or it could go the other way around.  Coke launches the new campaign and they realize that mothers in San Francisco have been the most receptive.

Because of the degree of intricacy of the data, the service is really only helpful for bigger brands.  According to execs at Research.ly, the Fortune 500 companies that have already signed up for the $99.00 per month service, they have seen success in filtering and targeting very specific demographics.

“ReSearch.ly is about mining that one-percent of gold in a universe of social media information,” says Jeffrey Hayzlett, former CMO of Kodak, author and marketing expert. “With ReSearch.ly, that gold is the priceless and relevant information marketers need.”

(Originally published on @HoustonSocial for The Houston Chronicle)

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“While it’s great to have a large following on Twitter and Facebook, the value of your followers list is all about quality, not quantity.”

November 10th, 2010

Link: “While it’s great to have a large following on Twitter and Facebook, the value of your followers list is all about quality, not quantity.”

— Adam Toren co-founder of YoungEntreprenuer.com in ” How To: Get the Most From a Small Business Social Media Presence” – a Mashable article everyone can benefit from reading.

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September 2nd, 2010 No Comments

“When you’re composing a tweet, do it in 140 characters or FEWER, not LESS.”

Click through to this article (that has nothing to do with Twitter) called “24 Things You Might Be Saying Wrong.”  We all know I make lexical mistakes, but maybe you are too and you don’t know it. Like the twitter example above that no one has mentioned.

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If you’re wondering what I’m up to for New Year’s follow me on Twitter.

December 31st, 2009

Link: If you’re wondering what I’m up to for New Year’s follow me on Twitter.

After a few posts that go up later today (including tips on how to get your lips to look kissable all night long!) I will just be tweeting.

Tonight we will be attending a dinner at Artista hosted by the Cordua family (of Americas) and several other notable Houstonians. Should be fun!

Frequent Flyer FAQ’s

October 16th, 2009 No Comments

As you know I travel a lot, which means I get to experience all of the reservation options and accommodations airlines are offering these days.

Thought you might find a quick comparrison useful in your upcoming travel.

Best discount shopping sites:

  1. Yapta
  2. Priceline
  3. Expedia

Cheapest:

  1. Jet Blue
  2. Delta
  3. Frontier

Most Comfortable:

  1. Virgin
  2. Delta
  3. Frontier
  4. American

Least Comfortable:

  1. Continental
  2. Jet Blue
  3. Southwest

Inflight TV:

  1. Virgin
  2. Jet Blue
  3. Delta
  4. Frontier

Best Food (To Purchase On Board):

  1. Delta (very healthy menu!)
  2. Virgin

Best Free Food:

  1. JetBlue

Worst Free Food:

  1. Southwest
  2. Continental

Wifi:

  1. JetBlue
  2. Delta

Conclusions:

Delta’s staff is a little cooky, but my transcontinental flight with them was the easiest and most comfortable of the year.

Jet Blue, Continental, American, and even Virgin are in desperate need of a little makeover.  Continental, which used to set some sort of standard for coach travel is now really far behind in terms of comfort and accommodations.  I’ve heard they have new planes with tv’s, but I have yet to sit in one.

Fly Frotier when possible.  Their terminals are limited, but they are one of the best in the air.